Broad Match Keywords:
These are general keywords that have a broader meaning and can cover a wide range of search queries. For example, “shoes” is a broad match keyword that can include searches related to various types of shoes.
Long-tail keywords are more specific and typically consist of three or more words. They target a narrower audience and have a lower search volume but higher conversion potential. For example, “best running shoes for women” is a long-tail keyword.
Exact Match Keywords:
Exact match keywords are specific words or phrases that need to be matched exactly for a search query to trigger a website’s visibility. For example, if the exact match keyword is “red high-heeled shoes,” the search query must match those exact words for the website to appear in the results.
Phrase Match Keywords:
Phrase match keywords are similar to exact match keywords but allow for additional words before or after the target keyword phrase. For example, if the phrase match keyword is “affordable web design,” a search query like “best affordable web design services” would trigger the website’s visibility.
These keywords include a specific brand name or product name. They are often used by users who are already familiar with a particular brand or looking for information about a specific product. For example, “Nike running shoes” is a branded keyword.
LSI (Latent Semantic Indexing) keywords are words or phrases related to the main keyword. They help search engines understand the context and relevancy of the content. For example, if the main keyword is “digital marketing,” LSI keywords could be “SEO,” “content marketing,” or “social media marketing.”
Geo-targeted keywords are location-specific keywords that target users in a particular region or area. They are essential for businesses that have a local presence or offer location-based services. For example, “best pizza restaurant in New York City” is a geo-targeted keyword.
By understanding and utilizing these different types of keywords, businesses can optimize their website content to attract the right audience, improve search engine rankings, and drive targeted organic traffic.